If you already consider yourself a great storyteller, this course will make you a better. So I built this course, and when my schedule permits, I'm available to consult. I'm still a working TV writer, but over the years, many business owners have asked me to help with their marketing. When you tell a good story, people will share it with their friends, and that's how you grow the bottom line. They help people buy into the dream of whatever you're selling. Stories, however, can be that compelling reason. Slashing your prices can be compelling, but it's also a quick way to go out of business. Talking about the features of your product is NOT a compelling reason. You need to grab people's attention, then give them a compelling reason to come back and purchase. I would later discover this is called "good marketing" and many of the skills I use as a TV writer/showrunner were responsible for that.Īs a TV writer, my goal is to get people to sample my show then return for the next episode. Now they spoke about the love they had for our brand, and what we stood for. We were accustomed to getting great reviews about our products and customer service, but this was different. Because they were honest and authentic, something magical happened.
Stories about why Cynthia started her business, stories about how I tried to help her and failed, stories about our customers and products. I bought a book, but it was too difficult for me. I wanted to help, but I knew absolutely nothing about business, eCommerce, or retail.
In 2007, my wife started a line of girls clothing called TwirlyGirl. My credits include Just Shoot Me, King of the Hill, Out of Practice, Beavis & Butthead, Wilfred, Rules of Engagement, Maron, Brickleberry, Glenn Martin DDS, Lopez, Tacoma FD, and many other shows, movies and pilots.
#Cardboard rocketship professional#
I've been a professional television writer since 1996.
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